Marketing & Content Timeline
Prepared 16 Jul 2026 · Timeline starts 17 Jul
Owner: Marketing · Rev 2
Post-Meeting Action Plan

Marketing & Content Delivery Timeline

All action items from the leadership meeting, sequenced with owners, dependencies, and due dates. The schedule runs on the working week, Monday to Friday, and every deadline lands on a Friday. It begins Friday 17 July 2026 and is grouped into weekly delivery phases.

Mon/Fri
Working week, Friday deadlines
4
Delivery phases
6
YouTube videos, 2 per week
2 Aug wk
Company profile deadline, then ongoing
Phase 1 Fri 17 Jul · Immediate
Kick off, prep the designer booklet, finish current brochure edits
Current brochure updates
Due Fri 17 Jul

Revise the existing brochure per the two changes requested in the meeting. Both changes end Friday 17 July.

  • Remove the Experts section entirely
  • Inject more about Open Innovation (company narrative, positioning)
Owner: Marketing Ends Fri 17 Jul
Prepare the designer booklet
Draft Fri 17 · Share Mon 20

Write the brief booklet that packages the three designer tasks into one document. Prepare it Friday and share it with the designer on Monday. The booklet scopes the three tasks below to be completed within one week of hand-off.

  • AI Fabric video (this covers the stronger Fabric video leadership asked for)
  • Company Profile redesign, A to Z
  • Brochure for Runtime Fabric + Engine Fabric
Owner: Marketing Booklet drafted Fri 17 Jul Handed to designer Mon 20 Jul
Phase 2 Mon 20 Jul to Fri 24 Jul · Week 1
Designer sprint, Brochure 3, first two videos, AD Police kickoff
Designer 1-week sprint (3 tasks)
Due Fri 24 Jul

Designer executes the booklet. All three items due by Friday of the hand-off week. The stronger Fabric video sits inside this sprint, same timeline.

  • AI Fabric video (the stronger Fabric video)
  • Company Profile redesign (A to Z)
  • Runtime Fabric + Engine Fabric brochure
Owner: Designer Depends on: Booklet (Phase 1)
Brochure 3: Executive Program
Due Fri 24 Jul

Create Brochure 3 for the Executive Program with a hyperlink CTA. Design it exactly the same way as the version Youssra shared with the team (match layout, style, and structure).

Owner: Marketing / Design Reference: Youssra's shared design Includes hyperlink CTA
YouTube videos 1 & 2 of 6 (new AI Fabric direction)
Due Fri 24 Jul

First two of six videos on the new Fabric direction. Already briefed; production starts tomorrow. Cadence is two videos per week, each week's pair due Friday. Six total: 3 long-form, 3 short-form, delivered across three weeks.

Owner: Video team 2 per week 6 total: 3 long · 3 short
AD Police AI Academy presentation: kickoff
Week 1 · with Intissar

Upcoming presentation for the AD Police AI Academy. PPT to be worked on with Intissar. Kicks off this week per the meeting.

Owner: Marketing + Intissar PPT deck
Phase 3 Mon 27 Jul to Fri 31 Jul · Week 2
Website AI Fabric refresh, Trusted Resources, product brochures, videos, PRs
Website: AI Fabric direction refresh
Wk of 27 Jul, staged

Update the site to reflect the AI Fabric direction, broken into six workstreams. Sequenced across the week, each closing on a Friday.

  • Homepage refresh
  • Individual product pages refresh
  • Content and visuals
  • Blogs updated with new naming
  • Navigation and menu, downsize and optimize
  • Unpublish old pages and replace with new ones
Owner: Web / Marketing 6 workstreams
New page: Trusted Resources (under About Us)
2 days · by Wed 29 Jul

Build a Trusted Resources section under the existing About Us page. Two-day task. Establishes credibility and trust signals.

  • Audited by Deloitte
  • Company certifications
  • Number of employees and related trust metrics
Owner: Web / Marketing Lives under: About Us page 2 days
New product brochures: full catalogue + per product
1 week total · by Fri 31 Jul

Produce the full product catalogue brochure plus one brochure per AI product. Delivered in two stages: content first, then design. One week total to finalize the whole task.

  • Stage 1, Content: copy for the full catalogue and each product (content comes first)
  • Stage 2, Design: lay out and design once content is signed off
Owner: Marketing (content) → Design (layout) Content then design 1 week total
YouTube videos 3 & 4 of 6
Due Fri 31 Jul

Second pair in the six-video Fabric series. Two per week, due Friday.

Owner: Video team 2 per week
Client PRs (collaboration on their projects)
Starts Wk of 27 Jul

Set up joint PR activity with clients, in collaboration on their projects. Identify partners, agree scope, and schedule co-announcements.

Owner: Marketing / Partnerships
Phase 4 Mon 3 Aug onward
Final video pair, AD Police finalize, company profile deadline
YouTube videos 5 & 6 of 6
Due Fri 7 Aug

Final pair, closing the six-video Fabric series. Two per week, due Friday.

Owner: Video team Series complete
AD Police AI Academy PPT: finalize & deliver
Tentative

Complete and rehearse the AD Police AI Academy presentation with Intissar, following the Week 1 kickoff. Tentative timing: dependent on Belkacem's deliverables.

Owner: Marketing + Intissar Depends on: Belkacem's deliverables Tentative
Company Profile: build a better Open Innovation story
Due 2nd week of Aug, then ongoing

Leadership does not like the current story. Rework the narrative to build a stronger Open Innovation story throughout the company profile. Deadline is the second week of August (Mon 10 to Fri 14 Aug), then ongoing with refinement. Runs alongside the designer's A-to-Z profile redesign so narrative and design land together.

  • Rewrite the company narrative and story arc
  • Strengthen the Open Innovation origin and vision
  • Align with the designer's Company Profile redesign
  • After deadline: ongoing refinement
Owner: Marketing Pairs with: Designer redesign Deadline 2nd week Aug, then ongoing